In the 1970s, the NBA witnessed some iconic players who dominated the scoring charts, leaving an indelible mark on the game and setting the gold standard for future generations. Take Kareem Abdul-Jabbar, for example. With an average of 28.0 points per game throughout the decade, he showcased not just skill but an unprecedented level of consistency. Abdul-Jabbar's signature skyhook became a weapon that seemed almost impossible to defend.
Another stellar player of this era was Pete Maravich. Known as "Pistol Pete," Maravich dazzled fans with his flashy ball-handling and shooting prowess. In the 1976-1977 season, Maravich led the league in scoring, averaging 31.1 points per game. His creative playstyle and individual brilliance made him a fan favorite and an essential figure in the evolution of guard play.
We can't forget about George Gervin, aka "The Iceman." Gervin had a unique ability to score with his smooth finger rolls and impeccable mid-range game. During the 1978-1979 season, Gervin averaged 29.6 points per game, leading the San Antonio Spurs to several victories and cementing his place among the decade's elite scorers.
Walt Frazier also made significant contributions during this era. Frazier primarily played for the New York Knicks and was known for his solid defense and smooth scoring ability. Although not leading in total points, his averages of around 20 points per game combined with stellar playmaking and defense defined what it meant to be a complete player during his time.
The 1970s were also a time when players like Bob McAdoo came into the spotlight. McAdoo earned the MVP award in the 1974-1975 season while leading the league with an outstanding 34.5 points per game. His ability to both score and rebound at a high level made him one of the most versatile big men of his generation.
Even more remarkable is Julius Erving, known as "Dr. J," who transitioned from the ABA to the NBA in the latter half of the decade. He brought to the league an athleticism and flair that was relatively unseen at the time. Erving's averages of around 27 points per game in his NBA seasons of the 70s were bolstered by his high-flying dunks and acrobatic layups.
The economic impact of these players can't be underestimated either. The NBA's revenue saw a significant increase during this period, buoyed by ticket sales and television deals. These megastars were part of a movement that transformed the NBA from a relatively modest league to a thriving business. For instance, by the end of the 1970s, the NBA's annual revenue had crossed the $100 million mark, a significant leap from previous decades.
On the defensive end, players like Elvin Hayes exemplified a tenacious approach that complemented their scoring ability. Hayes, who averaged about 23.4 points per game over the decade, was also a formidable rebounder and shot-blocker. His dual-threat status made him invaluable to his teams and a major headache for opposing coaches.
While many remember the 70s for its high-scoring games and individual highlights, it’s crucial to acknowledge the impact these top scorers had on their teams, the league, and the sport itself. Remember, they played in an era where the three-point line didn't exist (introduced in 1979-1980 season) and defenses were much more physical, adding to their impressive statistics.
Another unmissable figure is Rick Barry, whose free-throw shooting is legendary. Barry led the league in scoring with an average of 35.6 points per game in the 1966-1967 season and maintained his high level of play into the 70s. Barry's underhand free-throw technique remains one of the most iconic aspects of his game, showing that effectiveness sometimes comes from unconventional methods.
Statistically, the 70s were a high-water mark for individual scoring prowess. Unlike today's era, where team play and three-point shooting dominate, the 70s showcased the brilliance of individual talents. The impact of these players extended off the court as well. Their marketability contributed to the rise in merchandise sales and endorsements. As an example, Kareem Abdul-Jabbar's endorsement deals in the late 70s earned him an estimated $1 million annually, a figure that set a lucrative precedent for future stars.
The legacy left by these top scorers of the 1970s set the stage for the commercialization and globalization of the NBA. Their contributions were packed not just in points scored, but in the way they shaped the business and cultural landscape of professional basketball. These players not only played the game; they elevated it.